It appears that an incoming trend in the travel industry is rental cars that run on biodiesel. Springing up right now mainly in California and Hawaii, this could be the next growth area of the Biodiesel market. The potential renters come from two tracks of thinking. Number one, you're in the need of a rental car and want the economic, social, or environmental benefits that come with renting a Biodiesel friendly car. Number two, you're in the market for a new car and want to seriously give Biodiesel a try before purchasing, renting makes that possible.
See Business Week story.
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